What: Patient-Centric Marketing
When: September 26-27, 2006
Where: Doral
Hear about how to build consumer loyalty through a better understanding of your patients' needs, improved patient relationship marketing, and more effective cross-cultural communications at the Patient-Centric Marketing conference.
The conference addresses the following: • Patients' attitudes toward pharmaceuticals, their decision making processes, and the factors that influence them.
• How to effectively communicate with patients in different cultural groups.
• Partnering with health-care professionals to improve patient education on disease awareness and prevention.
• Consumer-directed healthcare's impact on pharmaceutical marketing strategies.
• New patient engagement models.
For more information, check out the conference’s website.
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