According to Manhattan Research's study, "ePharma Physician® v6.0: The Future of Professional eMarketing", these are the top 10 pharma product websites visited by physicians:
1.Pfizer's Lipitor
2. Merck's Fosamax
3.Shire's Adderall XR
4.GlaxoSmithKline's Advair
5.Bristol-Myers Squibb and Sanofi-Aventis' Plavix
6.Johnson & Johnson's Concerta
7.Merck's Singulair
8.Forest's Lexapro
9.AstraZeneca's Crestor
10. Merck and Schering-Plough's Zetia
"Although prescription volume is certainly an important ingredient in driving most physician traffic to a product site, the data show `top' sites typically include those with a direct-to-consumer advertising component as well as new products on the market," states Mark Bard, president of Manhattan Research.
He continues, "It is not just experience with a product that drives physician traffic to a specific site but in many cases the need for additional information. This represents a key promotional opportunity for pharmaceutical marketers today."
A webinar is scheduled for August 15, 2006 at 11am EDT to review these and other key insights from the study.
To participate in the webinar, enroll here.
Source: Manhattan Research
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