The low-priced generic drugs soon to be sold by stores such as Wal-Mart, Target and Kmart are likely to attract a big share of the market for prescription drugs --such is the suggestion of a new Wall Street Journal Online/Harris Interactive Health-Care Poll.
Some of the results of an online survey of 2,493 U.S. adults (ages 18 and older) conducted by Harris Interactive® between October 4 and 6, 2006 for The Wall Street Journal Online's Health Industry Edition suggested that: two trends appear to be highly probable -- the substitution of generic drugs for brand name drugs, and the use of mega-stores to buy generics at lower prices.
Of all adults, those who purchase prescription drugs (93%) are most likely to say they go to chain drug stores, like Walgreens, CVS or Eckerd to buy them for themselves or a family member (39%).
While substantially fewer say they currently go to the pharmacy at a discount store like Wal-Mart, Target or Sam's Club (13%), this may soon change.
The above statistics may soon change as Wal-Mart, Target and Kmart announced that they will begin selling some generic prescription drugs at discounted prices in some parts of the United States.
Find more details from the press release.
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