Last week IAG Research released its list of the most memorable pharmaceutical drug commericals of the 2006-2007 tv season.
The obvious top winner was Lunesta's moth 
commercials which was recalled 50% more often that the average new prescription ad launched in the season.
- 1 Lunesta Sepracor 7-Night Challenge; luna moth flies over bridge and water and into people's homes/tents.
- 2 Lunesta Sepracor 7-Night Challenge; luna moth flies over a lake into couple's home, then onto woman's pillow.
- 3 Zyrtec Pfizer Story #43; clothes falls on woman and she sneezes.
- 4 Nasonex Schering-Plough Animated bee talks about prevention of nasal allergy symptoms while buzzing next to Nasonex bottle.
- 5 Rozerem Takeda Abraham Lincoln, talking beaver, man in suit and man in diving suit at a bus stop; your dreams miss you.
- 6 Lipitor Pfizer Dr. Robert Jarvik in white lab coat discusses risk of heart disease and stroke caused by high cholesterol.
- Crestor AstraZeneca Man at fish market near ocean whose cholesterol is out of wack; his body splits into various sections.
- Vytorin Merck/Schering-Plough Plates of food shown next to shots of relatives such as Grandpa Bow and bowtie pasta.
- 7 Valtrex GlaxoSmithKline Couple talks about the risks of contracting herpes; 70% of people affected got it from their partner.
- Cialis Eli Lilly Couples in various romantic places including laying in front of fireplace, in restaurant, in rowboat and laying on hammock.
- 8 Gardasil Merck Young women including a cowgirl, colorguard, gymnast and softball player say they want to be "One Less" Caduet Pfizer Woman in red vest walks along a beach; splits into two and says she has high blood pressure & cholesterol.
.jpg)
Comment Preview