PharmaGazette: Drug Marketing Archives

Drug Marketing Archives

Apr23	FDA Warns Pfizer Over Online Viagra Ads L. Lewis April 23, 2008 Know More: Drug Marketing FDA, Impotence, Pfizer, Viagra Everyone's seen the Viagra ads set to the tune of "Viva Las Vegas" by Elvis Presley well the U.S. Food and Drug Administration recently warned Pfizer over its online "Viva Viagra" ads because the ad failed to detail the drug's... Posted at 6:00 AM \| Permalink \| Comments
Feb 7	Pfizer's Lipitor Ad Gets U.S. Congress's Attention L. Lewis February 7, 2008 The U.S. Congress House committee on energy and commerce in taking a closer look at Pfizer's advertisement for Lipitor that was endorsed by Robert Jarvik.Jarvik, inventor of the artificial heart is featured in the ad wearing a white doctor's coat... Continue Reading Posted at 3:00 PM \| Permalink \| Comments
	Merck Agrees to Pay $671M to Settle Rebate Accusations L. Lewis February 7, 2008 U.S prosecutors and Merck & Co. (NYSE:MRK) officials announced that a settlement has been reached over claims that the pharmaceutical company overcharged Medicaid and had improperly marketed medications to doctors.Merck agreed to settle a Philadelphia case concerning improper Medicaid rebate... Continue Reading Posted at 12:00 PM \| Permalink \| Comments
Jan22	Merck, Schering On The Defensive L. Lewis January 22, 2008 In response to the dismal results of a study released last week Schering-Plough and Merck Co.are publicly defending their cholestorol treatments, Vytorin and Zetia. In an attempt to stem the damage the negative publicity surrounding the results of a failed study, both... Continue Reading Posted at 1:00 PM \| Permalink \| Comments
Nov28	GlaxoSmithKline Gets Warned by FDA L. Lewis November 28, 2007 The U.S Food and Drug Administration has warned GlaxoSmithKline plc (NYSE:GSK) over misleading letters the company sent to health professionals promoting its breast cancer drug, Tykerb.The FDA found that the letters sent out by Glaxo "are misleading in that they omit... Continue Reading Posted at 7:00 AM \| Permalink \| Comments
Nov27	Report From Eularis Examines Pharma Sales Force Effectiveness L. Lewis November 27, 2007 Previous reports have shown that sales forces represent the largest pharmaceutical company expense however; recent reports show that there is a decline in the return on investment in recent years.Due to the fact that this is such a critical issue,... Continue Reading Posted at 10:00 AM \| Permalink \| Comments
	IAG Research's List of Most Memorable TV Commercial 2006-2007 National Pharma Free Week Oct 22 Lilly Gets Hand Slap from FDA over Cymbalta Advertising Once Daily Advagraf® Launched Across Europe Drug Theft and Counterfeiting Costs Industry $71 Billion Annually Bristol-Myers Squibb Settles with Federal Government for $515M Pharma to be Held Accountable for Giveaways? Lipitor Better than Zocor says Pfizer Study What is the "Walmart Effect"? Online Pharma Marketing USFDA Gave Final Approval to Lupin’s Cefdinir for Oral Suspension 250 mg/5 mL U.S. Senate Blocked Efforts to Allow Prescription Drug Importation Bayer Healthcare and Intendis Collaborates to Promote Yaz® for Moderate Acne Treatment Victory Pharma, Inc. Completed Acquisition of Naprelan® Eli Lilly’s Canine Separation Anxiety Drug Reconcile™, Approved for Marketing by the USFDA U.S. Marketing Rights to ALZA Corp.’s OROS® Hydromorphone, Bagged by Neuromed Pharmaceuticals The USFDA, Podcasting and Drug Safety Information Vote to Allow Medicare to Negotiate Lower Drug Prices, Blocked by Senate Minority Where the Big Bucks in Pharma Goes: Part 5 Video Bill Clinton on Pharmaceutical Companies The Big Bucks in Pharma is Spent on Advertising USFDA Granted Final Approval to Mylan’s Glipizide and Metformin Hydrochloride Tablets New Dose of RISPERDAL® CONSTA® for Treatment of Schizophrenia, Approved by the USFDA Lupin’s Novel Formulation of Suprax® Suspension, Approved by the USFDA GRIFULVIN V®/Griseofulvin Oral Suspension: Voluntarily Recalled by Ortho-McNeil Pharmaceutical, Inc. USFDA New Drug Application (NDA) of Anesthetic Reversal Agent NV-101, Submitted by Novalar Schering-Plough’s PEGINTRON™ Approved in China for Treatment of Chronic Hepatitis B USFDA Approved Abbott’s New Coated Niaspan® AVEO and Schering-Plough, Under Worldwide License and Development Agreement for AV-299 CSL Biotherapies Submitted BLA to the USFDA for Introduction of Flu Vaccine into U.S. Market Boston Scientific’s TAXUS® Express2™ Stent System, Approved in Japan Abbott Submitted E.U. and U.S. Regulatory Application for HUMIRA® (Adalimumab) as Psoriasis Treatment U.S. Marketing Rights to Novel Menopause Drug EvaMist™, Acquired by KV Pharmaceutical Company Novartis Heeds FDA Request to Suspend US Marketing and Sales of Zelnorm® China Biopharma Signed Distribution Agreement with Takeda Pharmaceutical MINRAD’s Sevoflurane, Approved in Japan NOXAFIL® (Posaconazole) is Recommended by New Cancer Practice Guidelines for Antifungal Prophylaxis in Certain High-Risk Patients Micromet and TRACON Pharmaceuticals Entered Exclusive Worldwide License Agreement for the Development and Commercialization of Humanized Antibody against Cancer Abeille Pharma’s Transdermal Patch for Emesis, Licensed to SymBio Pharma for Commercialization in Japan and Pacific Rim Countries GSK Expands Patient Assistance Program to Include Breast Cancer Drug TYKERB®

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